A COMPARATIVE STUDY OF THE LEVEL OF ENGAGEMENT BETWEEN PHARMACEUTICAL COMPANIES AND HEALTHCARE PROFESSIONALS IN DELHI-NCR: ANALYZING THE IMPACT OF DIFFERENT DIGITAL MARKETING STRATEGIES

Abstract

This study explores the engagement between pharmaceutical companies and healthcare professionals in Delhi-NCR, focusing on how different digital marketing strategies impact this relationship. As the pharmaceutical industry evolves, understanding how companies communicate with healthcare providers is essential for improving interactions and patient care. The research examines four key areas: the frequency and channels of communication, the quality and relevance of the content shared, the personalization of marketing efforts, and the impact of these interactions on decision-making in clinical practices. Data was collected through surveys distributed to healthcare professionals, capturing their perceptions and experiences with pharmaceutical marketing. The findings reveal that while companies frequently engage through various channels, the quality of the information shared and its relevance to healthcare providers' needs play a crucial role in enhancing engagement. Additionally, personalized communication strategies lead to stronger connections and better outcomes. The study highlights the importance of tailoring marketing efforts to meet the specific needs of healthcare professionals and recommends that pharmaceutical companies continuously assess their strategies to ensure they remain effective and relevant. This research provides valuable insights for pharmaceutical companies seeking to strengthen their relationships with healthcare professionals, ultimately benefiting patient care through improved communication and collaboration.