CONSUMER PERCEPTION TOWARDS CANNED FOOD PRODUCTS - A STUDY OF YOUNGSTERS IN INDIA

Abstract

Food is a vital component of life. Consumers' food propensities and buying inclination are continuously changing. Buyer tastes have modified from new to canned food as catholic cities have developed, families have transitioned from joint to atomic, work-life adjust has progressed, time has gotten to be scarcer, and ways of life have changed. Canned food takes small time to prepare, and in some cases, we have to pour hot water into it before eating. Between June 2022 and December 2022, 100 clients were addressed in Delhi NCR employing a standardized survey. Usually, canned food things are more well known among youth (matured 21 to 40), who buy them more habitually than others. It gives understanding into the viewpoint of client conduct. When it comes about recommend that freshness, quality, and bundling items are the foremost critical components to clients, and time investment funds are verifiable reasons to buy canned food. Promotions have a more prominent impact on clients whereas they are making buys. It gives genuine information on the sort and conduct of client utilization.