“DEMYSTIFYING THE DRIVERS INFLUENCING ON THE USAGE OF DIGITAL WALLETS IN BANGALORE”

Abstract

In the ever-growing era of digital technology, the world is advancing towards e- transactions with a tremendously positive approach. The facilitating service available in the market is digital wallet which alludes itself to be the best possible medium of e-transactions. Digital wallet, being an intermediary between buyer and seller, proffers the request of the buyer to pay for the item to be purchased. Aggrandizing to the power of digital wallets, the smartphones have reached the stage of enormous penetration with the availability of stupendous variety of e-transaction service providers. In the advent of discovering the adoption behavior of consumers towards digital wallet, This study aims to unlock the secrets behind Bangalore's booming digital wallet adoption. Leveraging the well-established UTAUT framework, it delves into the key factors influencing users' intentions to embrace these services. By examining the specific determinants shaping their behavioral choices, the research sheds light on both the driving forces and potential barriers to widespread digital wallet usage in this dynamic city. This knowledge can empower stakeholders to develop targeted strategies, ultimately contributing to a smoother and more inclusive transition towards cashless transactions in Bangalore. 200users amongthem168users, who are using digital wallets, are considered for the study. For the study primary data were obtained through questionnaires distributed online, in which to select respondents a convenience sampling method was applied. The research design consists of descriptive, relational and causal research designs. Tools used for data analysis of mean, variance, correlation, regression etc. Performance, convenience and social pressure emerged as key motivators for Bangalore's digital wallet boom, paving the way for a more cashless future.