WOMEN'S HELPLINE SCHEMES: EVALUATING AWARENESS, ACCESSIBILITY, AND IMPACT

Abstract

Women’s Helpline Schemes (WHS) have evolved from crisis intervention to comprehensive support systems offering counseling, legal aid, and financial assistance. Despite these advancements, accessibility, societal stigma, and awareness gaps limit their effectiveness. This study assesses WHS in the Vasai to Bandra region, examining awareness, service utilization, and outreach preferences through a mixed-methods approach. Findings indicate that while awareness exists, barriers such as confidentiality concerns and language issues hinder utilization. Women prefer SMS services, locality-based awareness, and social media campaigns to enhance outreach.

To improve effectiveness, a multi-channel strategy integrating national broadcasting, community engagement, and digital platforms is necessary. Strengthening collaboration with community leaders and increasing government-backed awareness campaigns can enhance trust and accessibility. The study provides policy recommendations to improve WHS efficiency, ensuring timely and confidential support for women in distress.